Minimalist Everyday Playwear

Elevated everyday basics for kids designed to mix & match for comfort and play.

Unisex Everyday Playwear

Designed for Everyone

Minimalist Capsule Collection

Designed to make mixing & matching effortless.

Our Eco Footprint

Our custom manufactured fabric was created by sourcing the highest quality 100% cotton and developing our signature colorways in vintage inspired hues. We carefully garment dye each style using the latest state of the art low-impact dye processes that uses 50% less water. 

We've done away with plastics and synthetics from our buttons to the natural untreated cotton labels we use inside our garments. The choices we made with our clothes are better for baby’s skin and better for Mother Earth. 

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Carbon-neutral shipping on all orders
19kg
shipping emissions removed
That's like...
47
miles driven by an average gasoline-powered car
We fund innovations in...
Direct Air Capture
Bio Oil
Mineralization